Ross Mackay from Daring Foods on building a business that lasts longer than a trend

Vegan or plant-based - whatever you want to call it, the alternative meat market is on the rise. Booming, in fact: a study by Neilson found that the plant-based market grew in the US by 20% between June 2017 and 2018. As the rest of the food market lags behind at just 2% growth over the same period, we can’t help but wonder where this popularity has come from - and how could it possibly taste as good as meat?

Here to talk with Colin about the meeting of ethics, health and business is Ross Mackay, CEO and co-founder of Daring Foods. Daring Foods is a company on a mission to rebuild chicken from plants. 

Ross believes that we can eat food that doesn’t compromise our health, the environment, or our tastebuds - but we’ll have to change how we think about and eat protein.