Celia Hodson from Hey Girls on sticking to your mission and creating your own market

One of the biggest challenges to any entrepreneur is figuring out where they sit in their market. Our guest today forayed into one of the most saturated markets in 2018 and has cracked the formula for how to stand out from the crowd.

Here to chat with us about how we can use creative, unashamed marketing led by a strong social mission is Celia Hodson, CEO and Co-founder of Hey Girls. 

Celia and Hey Girls are furling a new path for social innovators of the future. Hey Girls is on a mission to eradicate period poverty through a buy-one-give-one model. In an era where women and girls should live their lives without stigma, the social enterprise is doing a bloody great job at making access to period products a right, not a privilege.

After retiring from a successful global career, Celia felt the pull to set up the social enterprise in 2018. And it’s been a triumphant return to business, being named Social Entrepreneur of the Year by Entrepreneurial Scotland in 2018 and Great British Entrepreneur of the Year by Royal Bank of Scotland in 2019. 

Eighteen months on, the trailblazing organisation's products are stocked in supermarkets, universities and public sector organisations across the UK, resulting in over six million period products donated to girls and women in need.